Why Musicians Should Build an Email List
Some have claimed that email is dead. They would be wrong. 2.6 billion people around the world are still using email every day. And so, very likely, are you. Social media is, of course, a very important marketing tool and a great way to connect with your fans, but social media and email don’t cancel each other out. You need both. Most people read all of the emails they get. When you announce your tour on social media, you’ll have a bunch of people who don’t care who will see it, and a bunch of people who really do care, who won’t. Your email list is a way to target specific people who want to see what you’re up to and make sure they get to see that information in a timely manner...
